Gain Exposure For Livestock, Horse & Hay Auctions & Private Treaty Sales With LivestockMarket & EquineMarket

    Posted On: July 30, 2026
    A cow, a round hay bale, and a horse with the LivestockMarket and EquineMarket logos superimposed over top.

    Historically, buying and selling livestock and horses was a big event. It meant an all-day or even multi-day trip to the local sale barn. Now, there are new ways to sell your livestock that don’t involve herding cattle into a trailer or waiting around an auction for your lots to sell. Livestock, horses, and hay can be sold from their current location with LivestockMarket and EquineMarket while attracting a much larger pool of potential buyers.

    A Virtual Stockyard

    LivestockMarket.com is the online platform connecting buyers and sellers of commercial, seed stock, and show stock animals, including cattle, swine, goats, alpacas, sheep, and more. EquineMarket.com showcases all breeds and disciplines of horses, including ranch, trail, and performance animals. All listings on EquineMarket.com are cross-posted to LivestockMarket.com and vice versa.

    The two websites share a publication that is printed every two weeks and distributed nationwide. LivestockMarket / EquineMarket magazine combines ads from both platforms in a high-quality format.

    Private Treaty Or Auction

    Both brands facilitate private treaty sales and live and online-only auction sales. Equipmentfacts handles live streams of on-site production sales and other auctions, and AuctionTime completes all online-only auctions. With AuctionTime, auctions are held every Wednesday, and sellers can sell assets from where they are; there is no need to transport them to an auction site. Equipmentfacts offers high-definition simulcasting through a secure system that allows sellers to accept internet pre-bids and real-time bids. Bidders can view the sales catalog, check current bids, and communicate with auction clerks.

    The LivestockMarket.com homepage with the Private Treaty, Online Auctions, and Production Sales tabs highlighted.
    Category icons on the homepage of each site help buyers browse horses by popular disciplines, livestock by animal, hay, equipment, and more. Buyers can also toggle between private treaty, auction, and production sale options.

    Auction listings from LivestockMarket and EquineMarket appear on the corresponding auction site, either AuctionTime.com or Equipmentfacts.com. TractorHouse.com also includes links to the livestock and equine sites for even more exposure. Your next buyer might be down the road or across the country.

    Advertising Options

    Ads range from single-lot photo listings to multipage, full-page, half-page, and quarter-page ads to showcase your operation and genetics. Each animal shown in print receives a featured listing online. Sellers can highlight an especially valuable animal with a half-page or full-page editorial ad with a large photo and more space for a detailed description. These eye-catching ads come with premium listings online, appearing at the top of category and search pages.

    Auction listings appear online after premium listings, followed by featured listings from priority page ads (front cover, back cover, centerfold, and inside cover and facing pages). Featured listings from photo listings, multipage spreads, full pages, half pages, and quarter pages come next, and lastly, general listings from consistent advertisers.

    A listing for a purebred red Angus cow available for sale on LivestockMarket.com.
    A FR8Star link on each listing helps buyers quickly secure expert transport for livestock and horses.

    Easy Transport

    Moving livestock is no easy task. To facilitate the transportation of livestock and horses after the sale, FR8Star is built into both LivestockMarket.com and EquineMarket.com. Each listing includes a Get Shipping Quotes link to arrange livestock transportation from qualified FR8Star haulers.

    Start Selling

    Looking to make some hay? Contact your Sandhills Global rep to learn more about selling livestock, horses, and hay through private treaty or auction sales with LivestockMarket and EquineMarket today.

    A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.

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